Football, Fandom, and (a lack of) Feminism

Great post

femtastic

By Monica Chin and Annie Kaufman

Super Bowl Sunday, which attracts an estimated 110 million viewers, is one of the most significant days for advertisers nationwide. This means the biggest companies, flashiest advertisements, and most hype. Fueling the conversation about representation of women in these ads, The Representation Project started the #NotBuyingIt trend on Twitter during Super Bowl 2012. The goal was to critique the depiction of women in these multi-million dollar campaigns. This year, The Representation Project came back swinging with their #NotBuyingIt app, which allows users to document sexist portrayals of women in advertising and send direct messages to companies protesting this destructive imagery. The hashtag was used more than 15,000 times during the Super Bowl, attesting both to the widespread use of sexism in advertising and the frustration of viewers across the country. Screen Shot 2014-02-07 at 2.47.14 PMWhile such activism advances the fight against sexist advertising, sexism is still rampant and…

View original post 234 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s